Graphic Design Case Studies

Greenaway Scott

Introduction

Greenaway Scott is a new style law firm designed for businesses. They provide clients with legal advice and support in the areas of Corporate Law, Commercial Contracts, Intellectual Property, Employment and Commercial Property.

Challenge

Greenaway Scott were looking to update their existing logo to something that was more dynamic and visually appealing. The law firm prides itself on having a different, more contemporary approach to law and wanted their logo to reflect this.

Solution

The inspiration for the new logo design came from the similar structure that is shared by the letters G and S and the desire to make them appear bolder more geometric. Transparency was used to give an extra dimension to the logo, preventing it from looking too static and giving the logo a more refined appearance.

Outcome

The new logo design has resulted in Greenaway Scott having a more contemporary and recognisable brand image which will remain relevant as they continue to grow and expand their business.