After a year of a lockdown, there has been a visible slowdown to the UK economy. While many businesses are having to adapt to survive, others may struggle to maintain their market position post-pandemic.
The UK Government has announced a series of measures to support businesses through this period of uncertainty. For example, on the 20th of March 2020, the Coronavirus Job Retention Scheme was implemented to support businesses with the Government paying 80% of staff's wages. While this gave many small businesses a lifeline and has been hugely beneficial in helping retain staff in SME's, other companies may have fallen through the Government net of support.
One option for SME's to help themselves to survive these difficult times is to look at their marketing efforts as this can both drive results and help a company grow. When it comes to digital marketing, a business does not need a huge marketing budget to attract their desired target audience. Here are some tips on how to attract your audience at a low cost.
This may be an obvious one, but in 2019 it was reported that nearly 40% of small businesses have no social media marketing strategy. Social media platforms are a great way to connect to your audience and build your brand awareness for free. They have the potential to increase sales, and attract audiences further than your business location.
However, a business must carefully consider the content that it posts on its social media platforms. Social media has the power to turn your brand into a household name and your followers into fans. This kind of impact only comes from having a solid social media and content strategy.
Start blogging and create content that your target audience would want to read. Publish your business updates, shout about your latest news, discuss your business projects and build a social media profile that will engaging with your target audience.
Another popular way to create content is to look at news surrounding your industry. For example, Nest Wise Property posted a blog on the housing market in Wales during the pandemic which lead to it being shared on 4 media news outlets which reached approximately 120,000 readers.
In addition, ask your colleagues and clients what they are reading, or for their opinions on industry matters. It is important to discover where your buyer and consumer is spending their time online.
If creating content is too time consuming or simply not your forte, why not look into inviting guest bloggers to help you out. Guest bloggers are used to attract traffic to a website and boost a website's ranking on search engines. It may take some time to get frequent guest bloggers, but once researched and implemented properly, your website could be filled with articles that attract new clients and boost brand awareness.
Update your website
Is your website memorable? Does it reflect your brand's image?
88% of online consumers have said they would be less likely to return to a website after a bad experience. If your website has not been updated in recent years, it is time to consider creating a modern, responsive website that will help boost your business and get you seen.
A website should be aesthetically pleasing, be mobile friendly, have lots of images and clear content about your product or services. A website is a reflection of your organisation and should, therefore, be professional and loaded with useful information.
In addition, ensure that your business has access to, and is able to update the website. You never know when your business will need a big update, so having access to change the layout design, update a blog, refresh imagery and push promotions and advertisements in a timely way is very important. All of these things can help a website gain traffic and engage customers to your business.
In conclusion, keeping your business' marketing efforts refreshed and up to date is important. Being proactive on social media, keeping on top of trends and updating your website will set you apart from your competition.
Your time is valuable, and it is understandable that running the day to day operations of your business is the most important use of your time. In this case, out-sourcing your marketing could be an efficient option to enable you to focus on your business, while the agency focuses on your marketing.
If you're looking to enhance your digital marketing tactics, and widen the scope of your current practice, please get in touch with our team who will be happy to help. We can be contacted on: 02920 782 873 or email us at firstname.lastname@example.org_